Website Redesign And Migration Strategy
Lead brands throughout the website redesign and migration process to ensure a smooth transition with minimal traffic impact — from content to reporting to technical support.
Support starts from the planning phase till the very end!
Website Redesign & Migration SUpport
Overview:
Content Strategy: Lead the content and on-page strategy across wireframes and new staging pages prior to launch. Optimize content, headline, metadata by conducting keyword and performance assessments.
Technical Strategy: Main lead on technical strategy by conducting technical reports and audits pre and post-website launch to ensure transition on launch day. Main point of contact between web developers, internal teams, and clients on workflow. Items include: redirect mapping of over 30k+ URLs, 20k+ error codes updates, and technical QA pre and post-launch.
Post-Website Strategy & Reporting Onward: Lead and build the reporting template and process to share key client metrics. Develop a holistic SEO strategy to grow the success for the brand’s website.
Tools Used: SEMRush, BrightEdge, Google Search Console, Google Analytics, Screaming Frog, Microsoft Excel & PowerPoint, Google Sheets, Google Trends, Lighthouse, CMS (Kentico), Google Looker Studio
Results: +10% organic session, +23% click-through-rate since the relaunch, +12% Core Web Vitals Mobile Score Performance