Social Media And APP Organic Strategy
Branding goes beyond the website! Build brand awareness and presence within social media platforms and apps — YouTube, Instagram, Pinterest, TikTok, Amazon with optimizations and content ideations to maximize reach.
YOuTube SEO
Overview: Build brand’s YouTube presence to gain more followers, video views, brand recognition/awareness, and potentially drive traffic to the site with linking and embedding opportunities.
Grow brand rankings and engagement metrics by focusing on channel experience, engagement, metadata, interactivity, and video ideation.
Recommendations include: optimizing titles, descriptions, channel description, video ideation, optimizing/organizing playlists, changing channel trailer, encouraging comments across videos, adding video tags, customizing thumbnails, adding end screens, and watermarks across videos.
Tools Used: Google Trends, YouTube Search, YouTube Creator Studio, SEMRush, Microsoft Excel & PowerPoint, Google Search
Clients: Healthcare, B2B, E-Commerce, Health & Wellness
INstagram SEO
Overview: Strengthen Instagram brand strategy by assessing the brand’s profile and ensuring feed Posts, Stories, Reels support brand guidelines and objectives.
Maintain brand recognition and relevancy by doing the following: building a content library of Stories, Reels, Posts with customized features to enhance engagement levels, refining keyword & hashtags within captions, elevating linking and keyword strategy within Profile Bio, maintaining branding/voice/aesthetic, and making Stories more engaging to the audience.
Tools Used: Google Trends, Instagram Search, SEMRush, Microsoft PowerPoint, Google Search
Clients: E-Commerce, Healthcare
TikTok SEO
Overview: Build brand presence on TikTok to continously build visibility for traditional SERP and in-app search results.
Optimize for TikTok ranking factor — user interaction and video information with recommendations including customized thumbnails/visual appeal, optimizing for more engaging video description with keyword research, adding keywords and sounds to the content and hashtags, and video ideation.
Tools Used: Google Trends, TikTok Search, TikTok Creative Center, SEMRush, Microsoft PowerPoint, Google Search
Clients: E-Commerce
Pinterest SEO
Overview: Build brand presence within the visual search engine on Pinterest, a platform where users discover new brands, products, and ideas.
Core focus areas includes domain quality, pin quality, pinner quality, and topic relevancy by assessing trending, relevant keywords, image and pin optimizations, quality content, and continual profile management.
Recommendations include: optimizing the profile with relevant keywords, optimizing existing posts, ensuring board consistency, image optimizations, creating rich pins, posting consistency, and content ideation.
Tools Used: Google Trends, Pinterest Search, Pinterest Trends, SEMRush, Microsoft PowerPoint, Google Search
Clients: E-Commerce
Amazon SEO
Overview: Leverage the brand in the competitive retailer landscape by optimizing Amazon product listings.
Better position the brands’ product listing on Amazon and traditional search results page by optimizing titles, and descriptions across all Products’ listings by conducting keyword assessments and engaging with users in the Reviews section.
Tools Used: Google Trends, Amazon Search, SEMRush, Microsoft PowerPoint, Google Search
Clients: E-Commerce
App Store Optimization (ASO)
Overview: Improve user visibility of a mobile app in the App Store by optimizing the app listing with App Store Optimizations.
Build brand discovery and encourage app downloads by optimizing app metadata (title, description, subtitle, keywords, including visuals (icons, videos, screen mockups) within the app in the App Store, and garnering users’ ratings and reviews.
Lastly, building a strategy with external outlets to supplement client goals with linking on YouTube video descriptions and Instagram Stories & Highlights with clickable, customizable URLs.
Tools Used: App Store Search (iOS, Android), SEMRush, Branch, Google Search, Microsoft PowerPoint, Instagram, YouTube
Results: +27% Installs and +32% Opens on iOS, +12% Installs and +30% Opens on Android
Clients: Healthcare