Technical Strategy
Build the technical infrastructure of websites to provide a seamless user experience for small to enterprise-level websites. Collaborate with clients and web developers and conduct full technical site audits to make respective optimizations to meet business goals.
Technical Audit & Assessment
Overview: Conduct full technical website audits looking at indexability, crawl-ability, error codes (4xx, 5xx), redirect loops, sitemap optimizations, URL and website structure, structured data/schema markup, page speed elements, Core Web Vitals elements, UX/ user experience, redirect mapping, canonicalization, and more.
Collaborate with internal teams, web developers, and clients on priorities — conducting monthly audits and recommendations, updating over 6K+ 404 error codes, 2K+ redirect loops, 30K redirects, and crafting various structured data types (organization, page, services, FAQ, blog, etc.)
Tools Used: Google Search Console, Google/Adobe Analytics, Screaming Frog, Microsoft Excel & PowerPoint, Lighthouse, CMS (Kentico)
Results: +12% in Core Web Vitals mobile score for a healthcare brand, +15% in Core Web Vitals mobile score for an e-commerce brand