SEO Skills:

  • Content Strategy & Copywriting

  • Conversion Rate Optimizations (CRO)

  • Technical Strategy

  • Local SEO Search Strategy

  • Keyword & Trend Research

  • Social Media Optimizations (YouTube, Pinterest, Instagram, TikTok)

  • App Store Optimizations

  • Amazon

  • UX/ User Experience Strategy

  • Cross-functional partnerships (SEM/Paid Search, Affiliate, Brand, Web Dev, UX, eComm/Site, COE)

  • Project & Campaign Management

  • Reporting & POVs

  • SEO Roadmap & Scoping

  • Team Management & Leadership

Tools n' Additional Skills:

  • Google (Trends, Search Console, Keyword Planner, Looker Studio)

  • Analytics: Google Analytics, Adobe Analytics

  • Content Management Systems (WordPress, Kentico, Custom)

  • Local Management Platforms (Google Business Profiles, Bing Places, RioSEO, Uberall, Yext)

  • Microsoft Office (Excel [VLOOKUPS, Pivot Tables], PowerPoint, Word)

  • Google Workspace Products (Docs, Sheets, Slides)

  • Keyword Tools: SEMRush, BrightEdge

  • Technical SEO Tools: Screaming Frog, Moz, Lumar (Deepcrawl)

  • Mobile Growth & Attribution Platform: Branch

  • ContentKing

  • Social Platforms: YouTube, Instagram, Pinterest, TikTok

  • Creative: Final Cut Pro X, Adobe Photoshop, Procreate

  • HTML, CSS, Basic SQL

  • AI: ChatGPT, Google Bard/Gemini

Certifications:

  • Google Certifications Analytics Individual Qualification

  • Google Ads Search

  • Google Analytics: Beginners

  • Google Digital Marketing

  • Google Analytics 4

  • BrightEdge SEO

About Me

Hi there! I’m Julie, a digital marketer based in New York City committed to helping brands build their digital presence within an ever-changing search landscape.

I started my digital marketing career in paid media where I was constantly craving for creativity in my day-to-day work. This is when I came across search engine optimization — the perfect medium between strategy and creativity for brands.

Check out my work!

Client Portfolio:

  • Healthcare

  • B2C, E-Commerce

  • B2B

  • Travel & Hospitality

  • Consumer Packaged Goods (CPG): Cleaning, Wellness, Home

  • Health & Wellness Lifestyle