Content and On-Page Strategy
Build content strategy across different client brands ranging from small to large enterprise level websites — from vetting through a content library to building a brand new, holistic content strategy from the ground up. Collaborate with clients and cross-functional teams to build brand presence and educational content within an ever-changing search landscape
Blog Strategy
Overview: Assess and review over 200+ blog pages categorized to keep, refresh, or create net new content for a healthcare brand. Blog optimizations include Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) assessment, competitor gap, keyword, and content optimizations based on highly, relevant search interests and keywords.
Tools Used: SEMRush, BrightEdge, Google Search Console, Google Analytics, Google Trends, Screaming Frog, ContentKing, Microsoft Excel & PowerPoint, CMS (Kentico)
Results: +7% in organic sessions, +1% in new users
Overview: Re-assess 200+ blog articles and optimize existing and/or create new content to align with brand guidelines and leverage search demand for a healthcare brand. The overall goal was to build a search presence within the health & wellness landscape.
Tools Used: SEMRush, BrightEdge, Google Search Console, Adobe Analytics, Screaming Frog, Microsoft Excel & PowerPoint
Results: Blog pages performance: +389% in organic visits, +217% in impressions, +141% in clicks
Local SEO Strategy
Overview: Craft local strategy for a healthcare brand that has over 270+ locations across the US to build search presence within local SERPs — create location pages, optimize Google Business Profile (GBP) listings, optimize over 7,000+ location on-page content (headline, metadata), and optimize the Location Home Pages by building content revolving around competitor keyword gaps and localized queries.
Tools Used: SEMRush, BrightEdge, Google Search Console, Google Analytics, Screaming Frog, ContentKing, Microsoft Excel & PowerPoint, Google Business Profiles
Results: +263% in organic sessions across all Location Home Pages, garner +4k in total conversions
On-Page Content Strategy
Overview: Create content strategy to meet client goals by working with web developers, and clients on building Drug & Drug Info Pages for a healthcare brand. Implement target keywords related to “dosage, usage, drug info” to capture missing content opportunities.
Tools Used: SEMRush, BrightEdge, Google Search Console, Adobe Analytics, Screaming Frog, Microsoft Excel & PowerPoint
Results: Leading traffic growth for the year: +570% in organic visits, +1992% in clicks, and +9460% in impressions since launch
Overview: Optimize on-page content, headline tags, and metadata across pages for an e-commerce brand to target top, highly relevant non-branded keywords and continue to build product awareness within a competitive search results page.
Tools Used: SEMRush, BrightEdge, Google Search Console, Google Analytics, Google AdWords, Screaming Frog, Microsoft Excel & PowerPoint, Google Trends
Results: +78% in the top 3 non-branded keyword rankings and +126% in the top 4-10 non-branded keyword rankings
Overview: Reinvent main Services and B2B pages for a healthcare brand by building/re-optimizing content to target core focus terms and leverage findings from competitor keyword research/ mapping assessments.
Tools Used: SEMRush, BrightEdge, Google Search Console, Google Analytics, Google Trends, Screaming Frog, Microsoft Excel & PowerPoint, CMS (Kentico)
Results:
+118% in organic sessions, and +110% in organic new users in total site traffic
+59% in overall Share of Voice
+92% impressions and +275% clicks, +10% sessions for the main, core service page
+600% keyword rankings for B2B content
Overview: Conduct full search behavior analyses by assessing consumer needs, behavior, and intention and provide areas of opportunities to drive organic growth.
Tools Used: SEMRush, BrightEdge, Google Search Console, Google Analytics, Moz, Microsoft Excel & PowerPoint
Results:
+13% in the Top 3 non-branded keyword rankings for a cleaning brand
+32% in the Top 10 position rankings for an everyday home brand
+6% organic sessions for a wellness e-commerce brand